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SEO Tips You Do Not Know But Should
- We’ve seen the stories of a famous person not claiming their domain name and finding the site as often filled with criticism of their career as a fan site. More hilarious are the cases where a police station didn’t maintain its domain name and it became a protest site of their policies. Ted Cruz in the 2016 United States Presidential race made the mistake of not claiming all variations of his name as domains, and the tedcruz.com site, arguably the most obvious URL for his campaign, became a site shilling for the Democratic Party.
- What can the rest of us learn from this? Claim your business and website name on major networks so you can control the reputation and content of those sites. Where possible, claim domains for every name of your major product lines and every reasonable variation of your company name. You may need to learn from Disney’s experience claiming disney and other misspellings of the company name so that people didn’t land on sites they didn’t want. Then set up redirects from those sites to your main site or put brand specific content on them to make them part of your digital real estate portfolio.
- Crosslink the domains so that accidental visitors to one have the option of taking the link to your official page in case their browser’s settings or own anxiety killed the redirect.
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- Claiming your digital domain is not limited to domain names. Don’ forget to claim social media account names that include your company name, if available, and brand names. The benefit of what sounds like duplication is the ability to search engine optimize each for a different audience. You can apply SEO to the social media accounts for each product line, while the social media accounts for the company are corporate brand specific
- You can then use each different social media account to sh are links to the relevant content, utilizing as many chann else as possible to start the process of organically sharing content links.
- Don’t forget some of the smaller social media sites that may not be used by your rivals or grow into the next Pinted rest. Even if you have few customers there, you could build a loyal following that your rivals haven’t touched. What if those smaller social media accounts don’t lead to much traffic to your site? They still boost your brand’s authority with Google, and Google trusts brands more than it trusts specific domain names.
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Want to know more about SEO
Wondering what SEO is?
Whenever something is typed on the search box of a search engine, the search engines uses crawlers to detect the typed word or words on websites listed in the search engine. If a website is well optimized through SEO tools and techniques, it is most likely to be picked up by the crawling web spiders released by the search engines. This will automatically results in showing these websites right on top of every search result. This explains why some websites rank better than others with a specific keyword search.Once the crawling is over, the search engine will index all the contents of the website. The search string helps to index the pages according to the content searched. So if your website has the correct keywords, only then will it be indexed properly. Remember, algorithms are altered by search engines on a regular basis, so you need to be updated with the different changes made by search engines. If this adaptation is not made search engines will fail to index your website. Once a website is indexed the data is stored in the search engine servers and then retrieved according to the relevancy. Today, SEO techniques are used by web marketing professionals worldwide to optimize and increase traffic to websites. The rate of conversion of websites is generally improved through search engine optimization. A good SEO technique in Digital Marketing strategy is one that is not just designed to put your website on top rankings on search engines but to also retain visitors and convert them into potential regular customers who will keep coming back to your website.
Search engines penalize duplicate content. This can happen inadvertently when you republish an old press release on your site or old manuals multiple places. Another version of the accidental duplicate content penalty is when you send out a press release or publicity blitz such that the promotional content is published elsewhere first before it shows up on your website. You can prevent this by publishing your own press releases on your website before sending it out or letting the press release be published on a higher authority domain and only commenting on it with a link to that higher domain site. When someone else writes about your content, whether it is a press release or how to instructions, as them to excerpt it instead of copy it verbatim and then link back to your content. Your website gains valuable links that are far more valuable than link spamming someone’s comments. And this avoids duplicate content penalties for both parties and gives you organic links back to the original content. It also provides a measure of protection from website scraping, where someone’s system scrapes the party referring to your content but not your original, entire piece. This doesn’t eliminate duplicate content due to website scrapers, and you should use tools to identify copied content so you can file the necessary legal requests to have it taken down. If the organization hosting the content won’t take down the duplicate content, you can ask search engines to remove it from their index.
The Viral Content That Doesn’t Kill Your Credibility
One of the dangers of creating viral content is that they tend to look like clickbait and get ignored or try to be edgy and get horribly mocked by the very audience they were intended to market to. If your new mascot, logo or tagline could end up in one of those humorous lists “most baffling reboots” or “worst marketing campaigns”, do more market research at a minimum. One option to explore is researching the funny content that is out there about your brand that doesn’t make you look bad. Does someone have a top ten neat/fun/useful but unknown ways to use your products? Does the page get visits? Ask them to write a longer list and share it, along with a plan to share the links through your social media channels. Another option is promoting your fans’ content like pictures of their families using your products. Coke does this, and they get more of it by rewarding those who post pictures of themselves with Coke products with points they can use to buy Coke branded swag or free soda. You can choose to reward those who are already your brand ambassadors with free items or other rewards, though they will be legally obligated to tell others if they received free items in exchange for a new review. The more they talk about your brand, post pictures of the brand and tell others about it in person, the greater your brand’s presence online and the more organic links you’ll get back to your content.